Every year Rhode Island PBS (RI PBS) hosts an annual food and wine fundraising event, Uncorked!. The 2023 theme was, Together We Grow, and all proceeds benefitted Rhode Island PBS’s mission to educate, inform, enrich, inspire and engage viewers of all ages. 

Micro-influencers worked to build excitement around the Uncorked! event as it approached, showcasing key event elements and ultimately driving users to the Uncorked! landing page to learn more and consider purchasing tickets to attend. 

Read more to learn how influencers helped to build excitement, awareness and attendance at Uncorked!.