Walker Sands is an outcome-based B2B marketing agency headquartered in Chicago. In 2021, Walker Sands acquired Boston-based PR firm March Communications to build a presence on the East Coast. Just one year later, Walker Sands acquired another Boston-based firm, KoMarketing, to expand its demand generation capabilities. Following these acquisitions, in 2023 Walker Sands sought to raise local awareness of its investment in Boston.

To do so, the Walker Sands team developed an integrated campaign that highlighted the homegrown expertise of its Boston team members and invited B2B prospects to meet them at their favorite Boston coffee shop, bar or restaurant. Spanning video, paid, organic social and email channels, the campaign resulted in increased engagement, awareness and leads for the agency in the Boston market.