Planview's Thought Leadership Content Success Story exemplifies the result of integrating impactful brand journalism with earned media expertise. It highlights the multifaceted process Matter facilitated to place an earned byline with Inc. Magazine for Planview’s Chief Product Officer Louise Allen.

The byline leveraged Louise’s professional tennis background to advocate for female empowerment across the corporate landscape. It highlighted the systemic barriers women face when striving for leadership roles and assessed how former athletes can effectively transition into the corporate world to “level the playing field” for women in leadership.

The byline established a strong foundation for executing an ongoing DE&I thought leadership campaign on behalf of Louise. It published in the “Lead” section of Inc.com (17.6 UVM) and fostered a consistent cadence of two earned articles per month with the publication. It also enabled Matter to drive visibility of Planview’s renewed commitment to authentic inclusivity.