To mark President Jimmy Carter’s 98th birthday on October 1, 2022, The Carter Center desired to engage the public in a weeklong, virtual celebration of his life. The Carter Center was looking to highlight select stories that underscore the impact of President Carter’s work to alleviate suffering and advance health and democracy around the world across its website, social channels and within media coverage.

Brodeur Partners worked with The Carter Center on a strategy for the milestone event, which included end-to-end support from concept to execution. Brodeur was responsible for social and website content creation, message and asset development, scheduling, monitoring and reporting.

The campaign was promoted across The Carter Center's social and website channels featuring custom graphic and video assets developed by Brodeur Partners. Social media users were encouraged to wish President Carter a happy birthday.