BJ’s Wholesale Club is a one-stop shop that offers its members an expansive product selection, from everyday needs to unique and exciting finds, in addition to an array of membership perks that helps members save time and money. As social media has evolved into a cornerstone of our society, BJ’s Wholesale Club tasked Duffy & Shanley with creating and executing a social media plan that utilizes Instagram’s platform strengths to encapsulate all of BJ’s offerings.

To drive brand awareness and maximize growth, Duffy & Shanley strategized and executed an always-on, ever-evolving social media strategy for BJ’s Instagram channel. Through consistent data analysis, in-depth platform and trend research, and a willingness to adapt and think outside-the-box, we’ve reached millions of users and sparked high engagement through compelling, value-driven content.