Digital twin technology uses data to create digital models of virtually anything in the real world to improve and speed product design across aerospace, automotive, electronics and much more.

Global software company Altair has been at the forefront of digital twin technology for nearly 20 years. However, more recently, tech giants such as Amazon, Google, and NVIDIA have touted their own use of digital twins, overshadowing Altair’s long-standing track record in the space. To reestablish its leadership, Altair and its agency partner, Tier One Partners, executed a compelling multi-market, multi-channel campaign that reclaimed the narrative and made Altair the go-to source on the state of digital twins.