Walker Sands conducted a multifaceted PR campaign to amplify the results of Sophos’ Annual 2022 State of Ransomware Report. With goals to dominate the crowded cybersecurity share of voice landscape and reinforce Sophos as an industry expert on the topic of ransomware, the team deployed a strategic mix of PR levers, including media relations (data driven, rapid response, vertical, and issues response outreach) content (earned and WS new sponsored content offering) and industry award submissions, to ensure the success of this tentpole campaign.

Not only did Walker Sands achieve all of its goals, but team accomplished the unexpected: Due to the enhanced brand awareness resulting from the coverage that the team secured around the Annual State of Ransomware Report, Sophos’ CEO Kris Hagerman was invited to the White House to participate in and share findings from the report during its National Cyber Workforce and Education Summit.