"Sweetening Sales in the Manuka Honey Market" – Wedderspoon Manuka Honey, a premium, nourishing and flavorful superfood from New Zealand, supports whole body wellness and is committed to helping consumers optimize their daily routines to live their healthiest lives. Wedderspoon and SHIFT partnered to help spread this brand mission and help wellness-seeking consumers discover its products, the company. The solution was an integrated educational “WellBEEing” campaign that ran across earned, paid and social media channels, driving brand awareness and sales in the saturated Manuka Honey market. The result? Wedderspoon cemented itself as an industry leader with the highest SOV over competitors during its key cold and flu season, increased their sales 125% YOY and established a bench of loyal advocates across social media platforms.