Despite record-breaking viewership, women’s sports are underrepresented in media. Ally and Tier One Partners sought to break the cycle by:
-- Driving awareness around the inequity and opportunity within women’s sports
-- Taking the stage as an industry leader, encouraging brands to invest in women’s sports
-- Making Ally synonymous with the advancement of women’s sports

First, Ally made a first-of-its-kind commitment at espnW's Women + Sports Summit to reach equal (50/50) spending in advertising across women’s and men’s sports by 2027. Then, with CBS and the NWSL, Ally made history by moving the Women’s Soccer Championship game to primetime on CBS -- the first time a women’s championship game in any sport was aired on a major network in primetime.

The campaign secured 166M+ media impressions, including stories in The New York Times’ The Athletic, Fortune, and Business Insider. Ally also experienced impressive increases in brand awareness and affinity.