Congratulations to the team who made it happen:
Christine Lewis, Vice President
Bristol Rice, Vice President
Kelsie Johnson, Senior Account Executive
Elizabeth Peterson, Assistant Account Executive
Melissa Garbayo, Team Head, PR at PUMA North America
Elaina Cipriano, Junior Manager, Marketing Communications, PR at PUMA Group
Unveiling PUMA’s North American Headquarters During COVID-19
Category
Single Item Division - Media Placements > Series of Placements
Description
To further establish PUMA as a leading fashion and apparel brand in North America and regionally in Boston, Inkhouse developed a comprehensive media plan to announce PUMA’s new North American headquarters in Somerville, Mass. Through strategic planning and execution, Inkhouse developed internal and external messaging to support the fluid situation around COVID-19 and the delta variant, secured eight media tours, 39 pieces of coverage –– spanning broadcast, local, national and trade press –– and generated over 959M impressions.
Winner Status
- Gold