For 2020, Rolf C. Hagen Inc., a leading international manufacturer and distributor of pet care products, tasked Hollywood Agency with building out an Instagram influencer program that would help generate content for its cat brand, Catit, and complement the team’s media relations efforts. Other brands in the space are working with dozens of influencers (both paid partnerships and affiliate programs) and Catit wanted a piece of the action. The catch? It hadn’t allocated budget for paid partnerships or profit-sharing. By building relationships and seeding out product, in just a matter of months Hollywood Agency was able to garner 30 Instagram posts and 31 Instagram Stories reaching over 1.6M users, a campaign that would have typically costed anywhere from $20 to $30K based on our work with other similar sized influencers.