Foster Grant is the largest eyewear designer and manufacturer in the country, selling more pairs than any other company. They are most recognizable for their sunglasses, but produce an enormous variety of eyewear, including reading glasses, a big priority for the brand. A PR launch for sunglasses is one thing – but trying to make READING GLASSES chic, fashionable and “cool” is quite another. Enter SOFIA VERGARA. To launch Sofia Vergara x Foster Grant, a new collection of reading glasses and SunReaders, we looked to secure a major national feature story that positioned reading glasses as stylish, relevant, desirable, and sexy.