Sophos’ PR program helps create awareness of Sophos as a leading next-gen cybersecurity company. A big part of this has been securing interest with top-tier media based on insights from SophosLabs, Sophos’ innovation hub that provides real-time intelligence regarding today’s sophisticated threat landscape.

When COVID-19 hit, it was dominating the media headlines. Simultaneously, SophosLabs was reporting a spikes in cyberthreats taking advantage of the pandemic.

March knew that SophosLabs’ intel would be valuable to add to the national pandemic conversation, so the team coordinated an rapid response campaign in real-time that offered tier-one media research, warnings and tips to make the public more aware of, and protected from, pandemic related cyber attacks.

As the pandemic evolved, so did the threats, which gave Sophos additional opportunities to contribute insight on an ongoing basis.

The team was able to secure significant high-tier coverage that reinforced the company as a next-gen cybersecurity company.